HOW MUCHMUSIC SHAPED TORONTO’S IDENTITY

Culture/Entertainment/Music Aparita Bhandari

MuchMusic helped put Toronto on the map. Canada’s national music channel was the place to see and possibly touch your favourite musical artists. It tapped into cultural currents that redefined Toronto’s reputation. Suddenly, “Toronto the Good,” a church-going metropolis, had some edge.

DIVE IN

What's New

ISSUES

Explore the ideas that shape Toronto, and how we think of ourselves and our city.

THE LATEST

SEE ALL

HOW MUCHMUSIC SHAPED TORONTO’S IDENTITY
MuchMusic helped put Toronto on the map. Canada's national music channel was the place to see and possibly touch your favourite musical artists. It tapped into cultural currents that redefined Toronto's reputation. Suddenly, "Toronto the Good," a church-going metropolis, had some edge.
That version of MuchMusic faded out of public memory in 2014, after a series of media consolidations and rebranding exercises failed to keep it relevant. Then, in June 2021, Bell Media announced the iconic brand’s revival across social media platforms. But can this new MuchMusic capture Toronto’s current status as a world-class city that’s finally coming into its own?
The Green Line is inviting action-oriented community members like you to brainstorm ways we can motivate our fellow Torontonians to better support CanCon — especially music — so everyone can collaborate to help develop a robust Toronto music scene and ecosystem.
Coming soon.
EXPLORE THE ISSUE

GUIDES

Navigate city life with these topical
and neighbourhood guides.

POPULAR GUIDES

SEE ALL

Intersectional Feminism

Hana (Frizz Kid) Shafi, an illustrator and writer, breaks down the complexities of modern feminism and explains how Torontonians can better understand the movement through an intersectional lens.

THE GREEN LINE AND TECH FOR GOOD CANADA

Healthy Masculinity

Jonathon Reed of Next Gen Men explains how to navigate boyhood and unpacks what it means to be a man in today’s modern world.

THE GREEN LINE AND Tech for Good Canada

Co-Housing

Karim Rizkallah explains how he and five other Torontonians bought a house together, from finding a property that fits their needs to navigating financial decisions as a group.

THE GREEN LINE

Climate Action

Allie Rougeot, lead coordinator of Fridays for Future Toronto, explains how she first got into climate justice and shares different ways Torontonians can fight climate change.

THE GREEN LINE AND Tech for Good Canada

Anti-Racism

Matthew (Lil Info) de Dios, co-founder of Not Nice Club, explains what motivates him to speak up against anti-racism and how other Torontonians can, too.

THE GREEN LINE AND Tech for Good Canada

Your Voice & Your City

Tell us about your communities.

The good, the bad and everything in between — nobody knows a community better than the community members themselves. Get real about issues that matter to you.

SHARE YOUR STORIES

Want more of The Green Line?

SUPPORT STORIES THAT LEAD TO ACTION

Supporting our journalism means supporting our city. Donate to The Green Line today, so you can redefine Toronto as you see it.

BECOME A MEMBER