HOW MUCHMUSIC SHAPED TORONTO’S IDENTITY

Culture/Entertainment/Music Anita Li

MuchMusic helped put Toronto on the map. Canada’s national music channel was the place to see and possibly touch your favourite musical artists. It tapped into cultural currents that redefined Toronto’s reputation. Suddenly, “Toronto the Good,” a church-going metropolis, had some edge.

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HOW MUCHMUSIC SHAPED TORONTO’S IDENTITY
MuchMusic helped put Toronto on the map. Canada's national music channel was the place to see and possibly touch your favourite musical artists. It tapped into cultural currents that redefined Toronto's reputation. Suddenly, "Toronto the Good," a church-going metropolis, had some edge.
That version of MuchMusic faded out of public memory in 2014, after a series of media consolidations and rebranding exercises failed to keep it relevant. Then, in June 2021, Bell Media announced the iconic brand’s revival across social media platforms. But can this new MuchMusic capture Toronto’s current status as a world-class city that’s finally coming into its own?
The Green Line is inviting action-oriented community members like you to brainstorm ways we can motivate our fellow Torontonians to better support CanCon — especially music — so everyone can collaborate to help develop a robust Toronto music scene and ecosystem.
Coming soon.
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